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The Pink Room Experience by Ivana Wong

Project type

Installation Art Exhibition

Date

March 2021

Location

Hong Kong

Role

- Pop-up store management
- Staffs management

“The Pink Room Experience” Immersive Art Exhibition is themed around label culture, and is divided into three main sensory zones—visual, auditory, and taste—to let visitors explore the power of labels. Through this sensory journey, the exhibition inspires reflection and insight on the topic of labeling.
The taste experience section, conceptualized by Ivana and developed by ZUCO, features three types of “Label Coffee.” Visitors are invited to personally taste and interpret the meaning and definition of each blend.
Other sections of the exhibition are equally creative and full of surprises, offering a fresh fusion of sight, sound, and flavor.

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